I’m Elliott; an award-winning, passionate executive driving and scaling growth within world-class technology and e-commerce organizations.
A digital leader and growth strategist with a broad range of experience, I have held leadership positions in strategy and technology at all stages of corporate growth. An avid non-fiction reader, I endeavor to broaden my mind and better understand the world around me.
With both the technical skills necessary to drive innovation in digital enablement and to leverage emerging technologies to realize business goals, and the soft skills that are critical to motivating people and leading teams to the common goal, I lead with empathy and position all stakeholders for success. Critical to my success has been recruiting and empowering technically savvy, high-performing matrixed teams, driving change, and optimizing revenue.
Key Areas of Core Performance
Cross-functional Team Communication
Customer Understanding & Experience
Multi-level Collaboration & Influence
Program Creation & Product Delivery
Business Development Innovation
Project Planning & Management
Process Improvement Initiatives
Strategic Results Orientation
President & Chief Operating OfficerCoordinate day-to-day needs, operations, and efforts; develop goals and prioritize projects; and oversee teams dedicated to internal technologies and mobile and desktop applications for world’s largest Internet-based sheet music retailer and publisher, offering 400,000+ pieces of digital music for downloading, printing, and syncing to iPad, Android, PC, Mac, and web-based applications. Gather input from stakeholders; co-manage multi-million dollar budget and profit and loss (P&L) responsibility; and oversee 5 direct reports (Chief Financial Officer; Chief Technology Officer; Chief Publications Officer; Director of Marketing & Design; and Director of Customer Support).
- Honored by Wisconsin State Journal as “Top Place to Work” for 2021, despite COVID challenges.
- Contributed significantly to company recognition as Top 500 retail website for 7 consecutive years.
Director of Marketing & DesignOrganized market and channel advertising, principally through SEO expertise, accounting for 60%+ in company sales. Optimized vision and focus and engaged with external experts to strategically develop brand. Reduced overhead expenses through recruiting, hiring, and utilization of various third-party contractors, such as copywriters. Managed team of 9 with over one-million dollar budget.
- Overhauled major redesign of website and developed completely rejuvenated visual rebranding.
- •Originated first-in-kind advertising campaign, “You Can Play,” with featured focus on inspiring brand videos.
- Innovated and launched avant-garde membership program, Musicnotes Pro.
Director of User ExperienceServed in multifaceted role optimizing and improving UX life cycle through deploying A/B testing and design; researching technology and marketing testing and implementation; and analyzing and interpreting customer and stakeholder feedback. Wrote and engineered front-end code and oversaw 2 designers.
- Led modernization and redesign efforts of search system to become more user-friendly.
- Elevated site conversion rate by approximately 43%, from 3.5% to 5%.
Affiliate Marketing ManagerDoubled sales channel.
Account Executive(Chatsworth, CA)
Thrived in sales-focused role and developed and mastered search engine optimization (SEO) techniques for full-service CD and DVD printing, packing, project management, and assembly company.