I’m Elliott; an award-winning, passionate executive driving and scaling growth within world-class technology and e-commerce organizations.
Biography
A digital leader and growth strategist with a broad range of experience, I have held leadership positions in strategy and technology at all stages of corporate growth. An avid non-fiction reader, I endeavor to broaden my mind and better understand the world around me.
Key Accomplishments
Key Areas of Core Performance
Leadership
Technology
Operations
Experience
Musicnotes
2019
Present
President & Chief Operating Officer
Coordinate day-to-day needs, operations, and efforts; develop goals and prioritize projects; and oversee teams dedicated to internal technologies and mobile and desktop applications for world’s largest Internet-based sheet music retailer and publisher, offering 400,000+ pieces of digital music for downloading, printing, and syncing to iPad, Android, PC, Mac, and web-based applications. Gather input from stakeholders; co-manage multi-million dollar budget and profit and loss (P&L) responsibility; and oversee 5 direct reports (Chief Financial Officer; Chief Technology Officer; Chief Publications Officer; Director of Marketing & Design; and Director of Customer Support).- Honored by Wisconsin State Journal as “Top Place to Work” for 2021, despite COVID challenges.
- Contributed significantly to company recognition as Top 500 retail website for 7 consecutive years.
Musicnotes
2017
2019
Director of Marketing & Design
Organized market and channel advertising, principally through SEO expertise, accounting for 60%+ in company sales. Optimized vision and focus and engaged with external experts to strategically develop brand. Reduced overhead expenses through recruiting, hiring, and utilization of various third-party contractors, such as copywriters. Managed team of 9 with over one-million dollar budget.- Overhauled major redesign of website and developed completely rejuvenated visual rebranding.
- •Originated first-in-kind advertising campaign, “You Can Play,” with featured focus on inspiring brand videos.
- Innovated and launched avant-garde membership program, Musicnotes Pro.
Musicnotes
2007
2017
Director of User Experience
Served in multifaceted role optimizing and improving UX life cycle through deploying A/B testing and design; researching technology and marketing testing and implementation; and analyzing and interpreting customer and stakeholder feedback. Wrote and engineered front-end code and oversaw 2 designers.- Led modernization and redesign efforts of search system to become more user-friendly.
- Elevated site conversion rate by approximately 43%, from 3.5% to 5%.
Musicnotes
2004
2007
Affiliate Marketing Manager
Doubled sales channel.
Multi-Media Publishing & Packaging
2001
2004
Account Executive
(Chatsworth, CA)Thrived in sales-focused role and developed and mastered search engine optimization (SEO) techniques for full-service CD and DVD printing, packing, project management, and assembly company.